SCQ Framework^SM

The Minto Pyramid Principle® is the powerful and compelling process for producing everyday business documents – to-the-point memos, clear reports, successful proposals, or dynamic presentations.

Minto Books International, Inc.
19 Cadogan Place
London SW1X 9SA
UK
Tel: +44 (0)207 235 6274
Fax: +44 (0)207 823 1827

The Minto Pyramid Principle® Textbook

The Minto Pyramid Principle: Logic in Writing, Thinking and Problem Solving (1996) explains a technique for working out your thinking on any subject, so that you can present it clearly to someone else. It explains:

• Why organizing your ideas into a pyramid structure will make them easy for someone else to grasp

• How to use the pyramid rules to help you discover and develop your thinking

• How to focus the thinking to be compelling to your audience.

The cost of the book is $150 plus postage from New York. It contains 12 chapters and 3 appendices, and is organized into four parts.

Note: This book supersedes The Pyramid Principle: Logic in Writing and Thinking [1987, reissued in London 2002], which consists of 9 chapters and 1 appendix.

The Spanish edition is also available from this website, at a cost of $150 plus postage from New York.

Note: Bona fide students wishing to buy the textbook should e-mail Barbara Minto directly at barminto@aol.com in order to qualify for a student discount.

Please add telephone number for international shipments.