The Minto Pyramid Principle: A powerful and compelling process for producing everyday business documents

SCQ Framework^SM

The Minto Pyramid Principle® is the powerful and compelling process for producing everyday business documents – to-the-point memos, clear reports, successful proposals, or dynamic presentations.

Minto Books International, Inc.
19 Cadogan Place
London SW1X 9SA
UK
Tel: +44 (0)207 235 6274
Fax: +44 (0)207 823 1827

The Minto Pyramid Principle says that your thinking will be easy for a reader to grasp if you present the ideas organized as a pyramid under a single point.

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A summary of the course concepts is now available from the Apple iTunes Store for $14.99. Requires cellular data connection or WiFi.

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to order it from Apple.

Barbara Minto personally conducts a world-renowned 2-day course for professional people in how to use the pyramid principle to shorten the time you spend writing. It shows how to use the pyramid rules to discover and clarify the points you want to make. And it explains the value of the unique Situation, Complication, Question Framework (SCQ Framework™) for identifying the question in your reader’s mind.

The Minto Pyramid Principle: Logic in Writing, Thinking and Problem Solving (2010 edition) supersedes the Pyramid Principle book, which was written in 1987 and re-issued by the publisher unchanged in 2002. The Minto Pyramid Principle textbook explains in detail the entire thinking process that should precede writing. It has become a standard text used by all of the major consulting firms, many large corporations, and some government offices. It has been translated into both Simple and Mandarin Chinese, German, Japanese, Korean, Norwegian, Portugese, Spanish and Vietnamese.

The Minto Pyramid Principle self-study course consists of a 35-minute video overview of the concept, plus a copy of the textbook, and an extensive workbook of exercises.

We have also integrated the video with the exercises, to make the course easy to access online.
It is hosted by Course-Source Limited (UK), and also includes a copy of the textbook.

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Self study or Online? The price is the same for each version, $1,500. The major decision is between being able to study from a workbook, which is yours forever, or digitally, with access for 4-6 months.

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