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SCQ FrameworkSM
The Minto Pyramid Principle® is the powerful and
compelling process for producing everyday business
documents – to-the-point memos, clear reports,
successful proposals,
or dynamic presentations.
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Minto Books
International, Inc.
19 Cadogan Place
London SW1X 9SA
UK
Tel: +44 (0)207 235 6274
Fax: +44 (0)207 823 1827
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The Minto Pyramid
Principle® Concept
The Minto Pyramid Principle refers to a process for
organizing your thinking so that it jumps easily off the
page to lodge in a reader's mind. It notes that people
ideally work out their thinking by creating pyramids of
ideas:
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Grouping
together low-level facts they see as similar
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Drawing an insight from having seen the similarity
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Forming a new grouping of related insights, etc.
Extended
thinking eventually ends in a single pyramid of ideas,
at many levels, obeying logical rules, and held together
by a single thought. Communicating the thinking requires
only that you guide the reader down the pyramid.
The technique applies to every type of document in which
your purpose is to offer your thinking to a reader –
email, 1-page memo, multi-page report, or formal slide
presentation. It works equally for internal or external
audiences, and regardless of medium or language. For
this reason the Minto Pyramid Principle has become the
de facto standard for all major consulting firms and
professional organizations.
Barbara in Your Pocket
People who have taken the course may now download a
Summary of what you have learned - a quick reference to
carry on your iPad or iPhone. It can be found on Apple
iTunes Store for $99.99. It requires cellular data
connection or WiFi. An Android phone version is avalible
from Google play.
The Summary provides only an insight into the thinking
behind the Minto Pyramid Principle; it does not actually
teach how to apply it to your work. That, alas, takes
deeper explanation and practice!
Click to order it from
Apple. Click to order it for
Andriod.
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