SCQ Framework^SM

The Minto Pyramid Principle® is the powerful and compelling process for producing everyday business documents – to-the-point memos, clear reports, successful proposals, or dynamic presentations.

Minto Books International, Inc.
19 Cadogan Place
London SW1X 9SA
UK
Tel: +44 (0)207 235 6274
Fax: +44 (0)207 823 1827

The Minto Pyramid Principle® Concept

The Minto Pyramid Principle refers to a process for organizing your thinking so that it jumps easily off the page to lodge in a reader's mind. It notes that people ideally work out their thinking by creating pyramids of ideas:

• Grouping together low-level facts they see as similar

• Drawing an insight from having seen the similarity

• Forming a new grouping of related insights, etc.

Extended thinking eventually ends in a single pyramid of ideas, at many levels, obeying logical rules, and held together by a single thought. Communicating the thinking requires only that you guide the reader down the pyramid.

The technique applies to every type of document in which your purpose is to offer your thinking to a reader – email, 1-page memo, multi-page report, or formal slide presentation. It works equally for internal or external audiences, and regardless of medium or language. For this reason the Minto Pyramid Principle has become the de facto standard for all major consulting firms and professional organizations.

Barbara in Your Pocket

People who have taken the course may now download a Summary of what you have learned - a quick reference to carry on your iPad or iPhone. It can be found on Apple iTunes Store for $99.99. It requires cellular data connection or WiFi. An Android phone version is avalible from Google play.

The Summary provides only an insight into the thinking behind the Minto Pyramid Principle; it does not actually teach how to apply it to your work. That, alas, takes deeper explanation and practice!

Click to order it from Apple. Click to order it for Andriod.