The Minto Pyramid Principle is the powerful and compelling process for producing everyday business documents – be they to-the-point memos, clear reports, successful proposals, or dynamic presentations.

SCQ FrameworkSM

The Minto Pyramid Principle® is the powerful and compelling process for producing everyday business documents – be they to-the-point memos, clear reports, successful proposals, or dynamic presentations.

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Concept Course Self-Study Course Online Course
Concept Course Textbook Self-Study Course Online Course
The Minto Pyramid Principle says that your thinking will be easy for a reader to grasp if you present the ideas organized as a pyramid under a single point. But that point must be directed toward answering a question existing in your reader’s mind, and your ideas must in turn obey a limited number of logical rules. The trick is to make sure your thinking fits that form before you begin to write. Barbara Minto personally conducts a world-renowned 2-day course for professional people in how to use the pyramid principle to shorten the time you spend writing. It shows how to use the pyramid rules to discover and clarify the points you want to make. And it explains the value of the unique Situation, Complication, Question Framework (SCQ Framework™) for identifying the question in your reader’s mind. The Minto Pyramid Principle: Logic in Writing, Thinking and Problem Solving (2007 edition) supersedes the Pyramid Principle book, which was written in 1987 and re-issued unchanged in 2002. The Minto Pyramid Principle textbook explains in detail the entire thinking process that should precede writing. It has become a standard text used by all of the major consulting firms, many large corporations, and some government offices. It has been translated into both Simple and Mandarin Chinese, German, Japanese, Korean, Norwegian and Vietnamese. The Minto Pyramid Principle course is available either as a self-study course consisting of a 30-minute video overview plus the textbook and workbook or on-line with extensive video and exercises and a copy of the textbook. The Minto Pyramid Principle Online Course integrates the video and exercises from the Self-Study Course.

It includes a copy of the textbook, and is hosted by Course-Source Limited (UK).


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